P20436 SunSet: Growth Champion: Premium platform in the outdoor living segment with buy-and-build potential and in-house assembly

With SunSet, we offer you the opportunity to participate in a highly profitable, dynamically growing platform company in the premium outdoor living market – a market characterized by structural growth, high fragmentation, and clear professionalization.

Plus €8.8 million revenue growth from 2021-2024.

Handwerk Digital: Sunny prospects for private equity and strategic buyers

The company is equally suitable as:

• Platform investment for PE investors with a buy-and-build focus
• Strategic acquisition for construction, smart home, outdoor, or retail groups with the goal of building direct end customer access and brand strength

The planned investor process enables majority or minority shareholdings up to a potential complete acquisition.

Since its founding in 2016, the company has developed from a regional provider to Germany’s leading premium end-customer platform for patio roofs and sun protection solutions. With sales of around €14 million (2024) and an adj. EBITDA of over €1.4 million, the company combines strong organic growth with a clearly scalable operational structure.

A scalable platform model – with strong online marketing

In contrast to traditional, owner-managed craft businesses, SunSet operates as a vertically integrated end-customer platform:

• Direct customer access (“Last Mile Ownership”)
• Data-driven lead generation with predictable conversion rates (~21%)
• Standardized multi-location showroom model
• In-house assembly capacities as a central quality and margin lever

This structure makes it possible to implement growth in a replicable, controllable, and capital-efficient manner – a crucial difference compared to classic market participants

Attractive market with structural tailwind

The addressed DACH market for patio roofs and sun protection is growing at around 6% CAGR, driven by long-term megatrends such as cocooning, staycation, climate change, and increasing willingness to pay in the premium residential segment. At the same time, the market is extremely fragmented: Over 60% of specialist dealers are facing succession issues due to age, mostly without scalable structures

The company is thus ideally positioned to act as a consolidation and integration platform – both organically and via buy-and-build.

Multi-dimensional value enhancement logic

SunSet offers investors several clearly defined value drivers:

• Scaling of the location network (DACH + selective internationalization)
• Building recurring revenues (service & maintenance models)
• Systematic cross-selling in the existing customer base (70% potential)
• Own brand strategy for margin expansion
• B2B expansion (gastronomy, hotels, chain stores, public clients)

These levers are already conceptually prepared and operationally connectable.

If you are interested in this M&A project, we look forward to hearing from you.

Interested parties will receive further information and process details after signing an NDA.

📞 Interested?

If you are interested, the entire project team is available at P20436@starkpartners.de.

We would be happy to provide you with the teaser and the corresponding NDA and look forward to further engaging with you in the process.